Digital Media Studies (BA) in Canada at VIU Canada




University Vancouver Island University (VIU Canada)
Location: Nanaimo, British Columbia, Canada
Type Public
Program Type Coursework
Language English
Program Duration 4 years
Students 16,175
Learn more about Digital Media Studies (BA) in Nanaimo, British Columbia, Canada
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Detailed Information of Digital Media Studies (BA) in Canada at Vancouver Island University

Program Overview for Digital Media Studies (BA) in Canada:

The BA Major in Digital Media Studies balances theory, critical thinking, and communication skills with the technical and creative skills needed for today's emerging digital technologies.

Students take a combination of Digital Media (DIGI) and Media Studies (MEDI) courses in a four-year program and emerge with a powerful set of skills that prepares students for a variety of careers: from writers and artists, web developers, and media producers to teachers, public service workers, and entrepreneurs.

The skills developed in the program are in demand in the entertainment arts, the film and broadcasting industries, management services to business, advertising, and public relations, publishing, web development, media production, journalism, advocacy, communications, library science, archival research. 

The Bachelor of Digital Media Studies balances theory, critical thinking, and communication skills with the technical and creative skills required by today’s emerging digital technologies. Students take digital media (DIGI) and media studies (MEDI) courses in a four-year course and acquire powerful skills to prepare them for various careers: from writers and artists to web developers and media producers To teachers, public service workers, and entrepreneurs.

The skills cultivated in the program are in demand in the entertainment arts, film and broadcasting industries, business management services, advertising, and public relations, publishing, network development, media production, news, publicity, communication, library science, document research, and other fields. A recent survey conducted in the UK showed that media studies graduates have the "highest employment rate" of all disciplines. This is a trend we expect to see in the Canadian market.

 The course emphasizes media agency in all aspects of learning, requiring students to acquire the knowledge, skills, and confidence needed to interact with contemporary media in a wide range of contexts, from promotion to management and production. The plan explores the multidisciplinary nature of digital media research as a research field.

The course content integrates the best knowledge from different research fields such as culture, perception, digital society, political economy, game theory, marketing, public relations, politics and regulation, and digital media creation (network, video, audio). Although the course pays special attention to contemporary Canadian media and culture, we encourage international students to bring their experiences into the classroom and share them through dialogue and assignments based on their knowledge of other cultures.

Students will discover how the knowledge and skills of digital media research can complement and strengthen their courses in other disciplines. This creative multidisciplinary approach to learning helps to increase the professional flexibility required in today's job market and is sought after by graduate schools.

The assignment aims to balance theoretical and professional product knowledge. In all courses, students will develop strong critical thinking, communication, and research skills. Collaboration is a hallmark of the media field, and the program requires students to collaborate on many courses. Students must demonstrate effective oral and written skills. 

Encourage students to purchase laptops with industry-standard software such as production machines. Students can use laptop labs, wireless networking, video and audio production equipment, and technical support in the program. The VIU Campus Store agreement provides support for students to purchase computers and software.

The program also aims to accommodate students who transfer to VIU after two years of study elsewhere and those who have two-year diplomas in media studies, communication, and media production, usually starting with the third degree. (Note that some lower-level courses may be required - check with the department head for personal information on the transfer.) 

The eligibility for Digital Media Studies (BA) in Canada for both domestic and international student is:

Students are eligible for admission to University Academic programs if they meet one of the following conditions:

  • graduation from a B.C. secondary school, or equivalent, with a minimum “C” grade in either English 12 or English 12 First Peoples;
  • visiting student from a college or university (a “Letter of Permission” from the home institution is required);
  • a transfer student from a college or university (at least 24 transferable university-level credits completed);
  • English 12 with a minimum "C+" grade or equivalent.
  • A minimum "C+" grade in one of Principles of Mathematics 11, Applications of Mathematics 11, Foundations of Mathematics 11, Pre-calculus 11, or equivalent. A mathematics assessment and placement examination is available for applicants without this admission requirement.

N.B: Most universities have specific international admission requirements based on different education systems.

These are the test eligibilities for the Digital Media Studies (BA) to qualify.

The English Language Proficiency (ELP) requirements for Digital Media Studies (BA) in Canada: are:

  • TOEFL(ibt): 88
  • IELTS(academic): 6.5
N.B: ELP is not mandatory for all international students. You could apply without ELP if your previous degree's medium of instruction were in English. Students of Ghana, Nigeria, Liberia, for example, are not required to take the ELP test.

The international student tuition fees and costs for Digital Media Studies (BA) in Canada.

Items Costs
Application Fees CA$41.72
Living Cost CA$12,000.00/year
(CA$1,000.00/month)
Student Earning CA$18,688.00/year
You will earn CA$18,688.00/year by working (20h * 4 weeks * 8 months * CAD 14.50/h) + (40h * 4 weeks * 4 months * CAD 14.50/h) at minimum wage of CA$14.60/hour.

The domestic student tuition fees and costs for Digital Media Studies (BA) in Canada.

Items Costs
Application Fees CA$41.72
Living Cost CA$12,000.00/year
(CA$1,000.00/month)
Student Earning CA$18,688.00/year
This is just an estimate. You don't have any work hour limit. You will earn CA$18,688.00/year by working (20h * 4 weeks * 8 months * CAD 14.50/h) + (40h * 4 weeks * 4 months * CAD 14.50/h) at minimum wage of CA$14.60/hour.

 The program also aims to accommodate students who transfer to VIU after two years of study elsewhere, as well as those who have two-year diplomas in media studies, communication and media production, usually starting of the third degree. (Note that some lower-level courses may be required - check with the department head for personal information on the transfer.) 

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