We welcome and look for motivated and ambitious team players, who are actively developing themselves and are aware of their position and role in society. In order to be successful in this programme you will need a solid aEUROemic basis in, for instance, Business Economics, Business Administration, Communication Sciences or Psychology with a number of marketing specific courses in your program. However, given the importance of diversity in perspectives in our programme, students with other backgrounds, too, are strongly encouraged to consider this programme,providedthey have a sufficient foundation in Marketing and in Statistics.
In order to gain admission to our Master's programme, you need to have at least a Bachelor's degree from an accredited research university including at least three full years of aEUROemic study amounting to a minimum of 180 EC or equivalent. We do not require a GRE or GMAT test score.
You need to have successfully completed courses and studied literature related to the core of this programme, consisting of a) at least 18 EC in course work on Marketing and Consumer Behaviour, and b) at least 12 EC related to statistics (to a level of being able to use techniques such as (multiple) regression, ANOVA and factor analysis). We expect the students to understand the underlying intuition as well as the application of these methods in marketing research. Statistics in the master will build on this level covering more advanced techniques like MANOVA, Logistic Regression and Conjoint Analysis.
We welcome and look for motivated and ambitious team players, who are actively developing themselves and are aware of their position and role in society. In order to be successful in this programme you will need a solid aEUROemic basis in, for instance, Business Economics, Business Administration, Communication Sciences or Psychology with a number of marketing specific courses in your program. However, given the importance of diversity in perspectives in our programme, students with other backgrounds, too, are strongly encouraged to consider this programme, provided they have a sufficient foundation in Marketing and in Statistics.
Admission requirements
The masterprogramme Marketing is open to students with a university Bachelor's degree that provides a sufficient foundation in Marketing and Consumer Behaviour. You need to have successfully completed courses and studied literature related to the core of this programme, consisting of a) at least 18 EC in course work on Marketing and Consumer Behaviour, and b) at least 12 EC related to statistics (to a level of being able to use techniques such as (multiple) regression, ANOVA and factor analysis). We expect the students to understand the underlying intuition as well as the application of these methods in marketing research. Statistics in the master will build on this level covering more advanced techniques like MANOVA, Logistic Regression and Conjoint Analysis
The programme attracts students from a wide range of backgrounds, reflecting the diverse nature of the profession (product management, branding and advertising, digital, big data, strategy, etc). Typical bachelor programmes of our students will include Business Economics, Business Administration, Econometrics, Communication Science and Psychology, but we are open to any bachelor student with at least 18 EC in Marketing plus 12 EC in Statistics.
The English Language Proficiency (ELP) requirements for Marketing in Netherlands: are:
Items | Costs | ||||||
---|---|---|---|---|---|---|---|
Application Fees | €100.00 | ||||||
Tuition Fees | €14,762.00 /year | ||||||
Living Cost | €7,200.00/year (€650.00/month) |
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Student Earning | €7,680.00/year |
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You will earn €7,680.00/year by working 16hours * 4 Weeks* 12months* 10 euro/h + None at minimum wage of €10.00/hour. |
Items | Costs | ||||||
---|---|---|---|---|---|---|---|
Application Fees | €100.00 | ||||||
Tuition Fees | €2,143.00 /year | ||||||
Living Cost | €7,200.00/year (€650.00/month) |
||||||
Student Earning | €7,680.00/year | ||||||
This is just an estimate. You don't have any work hour limit. You will earn €7,680.00/year by working 16hours * 4 Weeks* 12months* 10 euro/h + None at minimum wage of €10.00/hour. |
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